Sinner is a bold, body-positive brand created for a diverse customer base while building an inclusive community.
Launched by London-based duo Danny Baldwin and Davide De Polo, Sinner’s classic yet edgy range, blend quality and comfort resulting in garments that make the wearer feel sexy, empowered and totally confident in their own skin.
Established on a belief that everyone has the right to be who they are, Sinner’s creators are reclaiming a word used to outcast those deemed to have done something wrong according to religion or law; those who have ‘sinned’.
Just as every saint has a past, every Sinner has a future.
Sinner is established on a belief that everyone has the right to be who they are. It is about more than building a brand. It’s about taking a negative term that’s been used to harm people and creating something culturally, sexually, and socially empowering. It’s about building a community.
Providing the perfect mix of form, function, and style Sinner’s products are aimed at customers of all ages, races, sexualities, genders and sizes.
They are for everybody and every body.
Sinner’s founders are passionate in their pursuit of inclusivity and want their customers to feel represented by the brand and emboldened in their individuality.
Wearing Sinner will make a person feel daring, unashamed, comfortable within their body and allied with a community that doesn’t judge but embraces and celebrates differences.